The four rules
Make it feel generous before you make it feel impressive.
Rule 01
Design for the whole group
Ask about budget, mobility, room preferences, alcohol, and energy before choosing the destination. A celebration should not quietly exclude someone.
Rule 02
Give the weekend one hero moment
Make the match the anchor, then choose one excellent meal or cultural moment. More “must-dos” usually creates less time together.
Rule 03
Protect the matchday
Avoid a late arrival, a cross-city accommodation gamble, or the biggest night immediately before kickoff.
Rule 04
Make money boring
Agree the ceiling, deposit schedule, cancellation rule, and what is optional before bookings begin.